This is where it starts to get interesting. Because the value we offer is as breathtaking as the sparkle. In fact, you would typically expect to pay twice the amount and more for the same levels of quality elsewhere.

Too good to be true? Should you be suspicious? Cynical? Not when you discover how we do it.

Streamlined sparkle

First of all there are no eye-watering markups. It’s no secret that when you buy from certain luxury brands, you’re paying as much for the cachet of the name as for anything else.

Then there’s the way we do business. Montluc is a contemporary luxury brand for the modern era. We offer our collection directly to you online, which means you aren’t contributing to any glitzy showrooms. Nor are you subsidising long-term leases on the kind of streets you try to buy when (or if) you play Monopoly.

And before we forget, it also means there is no room for the infamous middlemen and their cut.

Quality you can put a price on

Montluc diamond jewellery is created in Europe by craftspeople we know and trust. With this level of quality and this kind of detailing, you’d be forgiven for thinking that the price is too good to be true. In reality, it’s simply what happens when you combine the highest levels of workmanship with technological innovation and ultra-efficient processes. Remove the expense of high-cost boutiques. Oh yes – and refuse to charge ludicrous markups.

More beauty, more quality, more value? What a brilliant idea.